Pastors Becky and Will are now co-lead pastors of Highrock Acton.
In this guide, you’ll find general rules around using our brand assets and showcasing Highrock Acton content. The rules apply to all media, including print, signage, graphic design, website and broadcast related to Highrock Acton identity and promotion.
Highrock Acton Logo
The full-color Highrock Acton primary logo should be used almost exclusively. Where not possible, one of the logo variations may be used as an alternate. This is to make sure the logo and brand are used in a consistent manner across all communications. The vertical version of the logo (top) should be used 90% of the time and is considered that church’s primary logo. Only when the vertical version does not fit at a reasonable size should the horizontal version be used.
Freight Sans Pro is our primary typeface used in all communication materials and should be utilized for headlines or other large calls to action. In case your computer does not have Freight Sans Pro, please use Yantramanav for internal presentations such as email signatures.
Highrock’s colors are variations of blue and gray. Highrock’s primary color is “Highrock Blue,” a deep cobalt color. This blue should be used as the primary color in any design while using the remaining three colors as accents. Gray can be used within designs but should be primarily reserved for text.
Individual ministry wordmarks should not overpower or detract from Highrock’s primary logo or the individual church logos. They are meant to be supporting elements and are therefore designed as such.
Our tagline, “An Evangelical Covenant Church,” should only be used in conjunction with the Highrock logo when speaking to an outside audience. When using the tagline in conjunction with the logo, the word “church” from the master logo is removed and only the approved version (below) should be used.
There are no predetermined sizes for the Highrock logo. Scale and proportion should be determined by the available space, aesthetics, function, and visibility. There is no preset maximum size for the Highrock logo; however, minimum sizes are shown below. These sizes have been set to safeguard the integrity of the logo at all times.